But Nissan hooked the biggest deal as an official partner centered around last year’s release, Rogue One: A Star Wars Story. That was once again on display at the Chicago auto show with an X-Wing fighter–themed Rogue. A few companies, like Uber’s stormtrooper-themed Dodge Chargers and Fiat Chrysler Automobiles’ Star Wars–themed ads, have tried to feed off the hype of one of the biggest brands in entertainment history. With another Star Wars movie coming out at the end of 2017, it only makes sense for Nissan to continue pushing its partnership with the galactic giant.
